Progressive Web Apps launched as concept a year ago. Now we have case studies: Flipkart (India), AliExpress (China), Washington Post (US) all report significant metric improvements after building PWAs. The data suggests PWAs workâbut the adoption pattern is interesting.
PWAs are succeeding most where app stores create most friction.
Google introduced the term "Progressive Web Apps" recently, describing web applications that progressively enhance to feel native. With service workers enabling offline functionality and app-like experiences, this could fundamentally change mobile web development.
Or it could be mobile web's latest disappointment. We've been here before.